Interactive Marketing Specialist

Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.

PRIMARY RESPONSIBILITIES

• Develop and execute marketing programs to promote the company's brand.
• Perform lead generation.
• Attend trade shows.
• Create advertisements, webcasts, websites, and direct mail.
• Identify media outlets for press releases and promotions.
• Enforce brand marketing guidelines in trademarks, logos, and publications.
• Develop and track budgets.
• Measure success of various marketing campaigns.
• Drive profitable sales, brand growth and loyalty for a number of business areas.
• Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
• Develop accountability structure for stakeholders.
• Develop and execute brand management plans.
• Create and enhance agency and partner relationships.
• Leverage customer insight data to refine brand management.
• Identify brand-building areas.
• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
• Develop and implement media planning, buying, and innovation strategies.
• Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.
• Help promote uniformity and consistency of brand.